We have completed our 2nd major buying period and this years back to school was left a bit later by parents. It got really busy the last three weeks, I am pleased to say we did better than last year and have now started to switch the shop from summer to autumn.
No sooner is back to school over we are looking at buying for next spring and summer. It is always fun but seems like an age away.
We have some great stock now on display from Geox, Start-rite, Ricosta and cool macs from Hatley.
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Eloquent
This is our blog, having established Eloquent to act as an umbrella for a number of ideas we are about to launch the first - a Children's shoe shop - Raspberry Laces. In setting up this business we have gone through a long journey to learn about retail.
Wednesday, 14 September 2011
Monday, 11 July 2011
June Sale - keeping up with the Jones'
After watching the high street turn to aggressive sales to catch what trade there is during June, we have now entered the fray, with many sandals and summer shoes heavily discounted. I am afraid if you can't beat them join them, as a small independent business, our sale period is solely dictated by when our competition launches with gusto. Sadly we have to cut what little margin there is simply to compete and be seen to having a sale.
As soon as August commences we will be back to competing on service and quality, an area we are confident we can not only match our competition but beat them.
As soon as August commences we will be back to competing on service and quality, an area we are confident we can not only match our competition but beat them.
Tuesday, 3 May 2011
Training leads to knowledge leads to awards
We are very belatedly pleased to announce we won not just one buy three awards at the Horsham unlimited best dressed window awards. We were voted best Independent for our Christmas window as well as most improvements in our visual window displays, following our excellent training from Metamorphisis. Since the awards ceremony we have undertaken some more training with Metamorphisis and continue to look to improve and vary our windows as well as our fitting service.
- Posted using BlogPress from my iPhone
- Posted using BlogPress from my iPhone
Location:Horsham
Wednesday, 22 December 2010
Best dressed window competition
Raspberry Laces has been entered into the best dressed window competition run by The Resident newspaper, entries close on 24th Dec. We have put a lot of effort into the window and had some excellent training by Metamorphosis which was both interesting and useful, some of their ideas we put to use in the window, We have great plans for 2011 and a number of fun window ideas which you should see as your passing.
Please use this link to register a vote for us.
Please use this link to register a vote for us.
Wednesday, 15 December 2010
Setting up a sale
Having just set up our first sale it has become apparent there is quite a bit involved! First work out what stock to include, then what discount to apply, then mark up all the items and put them on display. Then update the website create a new sale section, discount the prices, include some new graphics and banners and upload. Update your social media with posts and tweets then let your customers now by email.
Then set up monitoring to work out which lines are likely to move fastest. But now it's all done the second one should be easier.
- Posted using BlogPress from my iPhone
Then set up monitoring to work out which lines are likely to move fastest. But now it's all done the second one should be easier.
- Posted using BlogPress from my iPhone
Thursday, 9 December 2010
Getting ready for christmas
The shop is looking great and we are getting ready for christmas we have new stock in store from Toughees, Terra Plana and baby grows and pram shoes from Inch Blue. We are entered into Horsham's best window display and as the window looks brilliant, I think we stand a good chance!
Tuesday, 9 November 2010
Three months in
We have been trading now for three months and the business is improving and the website is being more active, still lots to sort out but we have just taken some new supply of boots and shoes from Start-rite and Toughees and are looking to get in more brands next year. It seems there is a world supply issue with Wellies and that is our current problem to tackle. Getting the right product at the right place is clearly the mantra we will continue to live and die by. But learning everyday and the shop still looks great ad attracts a great deal of complement from shoppers.
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